---
title: Black Friday Masterclass with Davie Fogarty | Daily Mentor
description: How I grew Q4 revenue from $4.8M to $65M. The Black Friday Compound Effect, live with Davie Fogarty.
---

![Daily Mentor](https://webinar.dailymentor.co/hubfs/Landing%20Pages/dm-logo-black.png) [Save My Seat](https://webinar.dailymentor.co/dmpn-black-friday-training#save)

Free masterclass · For stores doing $30k+ a month

# How I Grew Q4 Revenue From *$4.8M to $65M*

with Davie Fogarty, founder of The Oodie

The Black Friday plan for stores doing $30k+ a month. Small gains in six parts of your business, multiplied.

A new session every dayFree · Pick the time that suits you

![](https://webinar.dailymentor.co/hubfs/Landing%20Pages/davie-forbes-web.jpg)**Davie Fogarty**  
$1B+ in sales · Forbes 30 Under 30 · Shark Tank Australia

**$1B+**in sales across my brands

**$4.8M → $65M**Q4 revenue, four years apart

**10**companies in eight years

**90%**of our profit is made in Q4

![Shopify sales plaques for The Oodie, Calming Blankets and Pupnaps](https://webinar.dailymentor.co/hubfs/Landing%20Pages/plaques-web.jpg)

BLACK FRIDAY MASTERCLASS

### Save your free seat

First, one quick question. What does your store sell in a month?

Not selling yet ($0)

$1k to $30k a month

$30k to $100k a month

$100k+ a month

We ask because you'll work on your own numbers.

Change

Pick a session that suits you

You need sales to apply the formulas in this masterclass. Without sales, you'd sit through it with nothing to use.

**Taking you to our free training instead: How To Use AI To Get Your First Shopify Sale.**

[Take me there now →](https://webinar.dailymentor.co/ai-brand-building?hsLang=co)

Picked the wrong one? Go back

This masterclass is built for stores already doing $30k+ a month.

**Taking you to Daily Mentor Academy instead. It's built for stores doing under $30k a month.**

[Take me there now →](https://dailymentor.co/academy)

Picked the wrong one? Go back

**$1B+**in sales across my brands

**$4.8M → $65M**Q4 revenue, four years apart

**10**companies in eight years

**Shark Tank**Australia · Forbes 30 Under 30

## What you'll walk away with

*1*

Why spending more on ads stopped working for you, and where the real gap usually sits.

*2*

The six parts of a store that multiply each other. One worked example takes profit from $10k to $38.8k.

*3*

How to cost a Black Friday offer before you choose it, so the sale makes money instead of noise.

*4*

Why Black Friday is won in the weeks before it, and the first thing your brand should fix.

### This is for you if

- Your store already does $30k+ a month
- Growth has gone flat, and more ad spend gives the same result
- Black Friday is your biggest week and you want a plan before the sale starts
- You'll turn up with your numbers from the last 30 days

### This is not for you if

- Your store is doing under $30k a month
- You want a trick that works without changing anything
- You won't look at your own numbers
- You want to skim it. This is a working session

## Hi, I'm Davie.

Your host · Founder of The Oodie

I hate talking about myself, and I genuinely hate selling. But I love helping people build things. That's the whole reason Daily Mentor exists.

I've started ten companies in eight years, including The Oodie, Calming Blankets and Pupnaps. Together they've done over $1 billion in sales. Around 90% of our profit is made in Q4, so I've spent eight years working out what makes a Black Friday great and what quietly wrecks one.

On this training I'll show you the whole thing, and you'll run the example on your own numbers as we go.

Forbes 30 Under 30Shark Tank AustraliaAFR Young Rich List

![Davie Fogarty, Forbes 30 Under 30](https://webinar.dailymentor.co/hubfs/Landing%20Pages/davie-forbes-web.jpg)

![Shopify sales plaques for The Oodie, Calming Blankets and Pupnaps](https://webinar.dailymentor.co/hubfs/Landing%20Pages/plaques-web.jpg)

## Black Friday is won in the weeks before it.

Pick a session and bring your numbers.

[Save My Free Seat →](https://webinar.dailymentor.co/dmpn-black-friday-training#save)

For stores doing $30k+ a month.

 © 2026 Daily Mentor. Mentorship for ecommerce founders.

This training is for education only. Any results shown are real but not typical, and are not a promise or guarantee of your results. Your results depend on your effort, starting point and market conditions.

[Save My Free Seat →](https://webinar.dailymentor.co/dmpn-black-friday-training#save)